Place your order

Fill in the order form and provide all details of your assignment.

Proceed with the payment

Choose the payment system that suits you most.

Receive the final file

Once your paper is ready, we will email it to you.

  BUSI 520 Marketing Management Individual Project (MMIP): Use Information to Dr

by | Jun 1, 2022 | Financial markets homework help

GET HELP WITH YOUR ESSAY

If you need assistance with writing your essay, our professional Essay Writing Service is here to help!

DISCOUNT CODE FIRST25

ORDER THIS OR A SIMILAR PAPER NOW

 
BUSI 520
Marketing Management Individual Project (MMIP): Use Information to Drive Marketing Decisions Assignment Instructions
Overview
Each student must complete an individual marketing project. Your first task is to select a project topic. No two students will work on the same product/service. This must be an existing product, service, or organization. 
Instructions
The same project topic must be used in all installments. Each project installment must include a title page that has the name of the project topic in it. Each of the five questions should be numbered and written out in its entirety in the pages that follow. The entire document (all five questions, combined, but not counting references) should be at least 600 words (12-point Times New Roman font, double spaced), and include a separate references page. All content must show direct application to the topic and exclude definitions of terms and general explanations of generic marketing topics. The assignment should be submitted as a Microsoft Word document.
When completing an assignment for a given module, the student will assume the role of marketing manager for the selected organization. All student responses must be based on research. View the entire course textbook (all chapters) as a resource for the assignment, meaning it may be necessary to locate assignment-related material in chapters other than those corresponding with the module in which the assignment is located. While the effort has been made to ensure that all material necessary for assignment completion is found in the textbook, contact the instructor immediately if information needed to complete the assignment cannot be located in the textbook. The instructor will then provide instructions on locating the required material. Quotes must be minimized and long quotes (40 words or more) avoided. Outside sources to be cited include scholarly marketing journals (Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research, etc.), practitioner publications, and the course textbook. Assignments must be submitted though Turnitin.
Questions
Q1. Discuss the use of marketing research to be used to gather information on present or potential customers. Which forms of marketing research would be best in gathering consumer information relating to the product/service? (Ch.4)
Q2. Explain several external forces that affect the organization’s marketing planning and strategy. (Ch.4)
Q3. Discuss the aspects of the organization’s customer relationship management (CRM) program. (Ch.5)
Q4. Explain which consumer characteristics (personal, psychological, cultural, situational, social) matter most in the purchase decision. (Ch.6)
Q5. Explain how the product/service is positioned in the market. Quote or create a positioning statement for the product/service and explain its rationale. (Ch.7)

DISCOUNT CODE FIRST25

ORDER THIS OR A SIMILAR PAPER NOW

Categories

Confidentiality

We encrypt everything. It’s all confidential.

Secure Payment

Sleep tight: each transaction is encrypted and 100% secure.

Ready to get started?

%d bloggers like this: